About Us

What drives us?

Delivering Excellence : Creating Value.

We need to be smart about the way we spend our time, aspire to get things as right as possible, the first time around. We plan, discuss, deconstruct, and start all over again. Excellence can only happen when we learn, absorb, think, and master plan the various stages properly, and unlearn all over again; and finally come up with a properly documented and mapped plan of action that is appropriately engineered for the challenges we set out to solve. This is our way of delivering excellence!

Applications

Applications

Using Applied thinking and processes to break complex and varied requirements of our clients into tangible ideas and tasks.

Business Consulting

Business Consulting

We take an approach of sifting passion and desire from the hard questions that need to be answered about viability, investment requirements, gestation for development and market adoption, operational organisations needed, marketing and fundraising strategy, etc.

Design & Development

Design & Development

is actually quite complex. Design, Development, Deployment. And before you know it, soon one is at the stage of re-design, re-deploy, refined development…

OUR JOURNEY

We are on a journey to enhance a culture and hone skills that will set us up to become the preferred solution partners for application engineers and architects, development and possibly implementation and/or investment partners for those that have innovative ideas that need to get built. Adding commercial evaluations often takes a back seat to the excitement and passion of a founder, and gets ignored. We do not allow this as a part of our DNA.

Solutions we work on do not necessarily need to be cutting edge, but they must solve real problems that our prospective users are challenged with.

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Why

In the past many years of experiencing technology adoption and deployment, first as websites, then as web-services and now as mobility based applications, we constantly hear that most applications fail. Some say the number exceeds 80%. And then, the struggle for fundraising starts, driven mainly by passion and not reality. The pressure to perform and raise money builds on the founders, to deploy time and money to garner market share. Many seasoned writers say the failure rate hits or exceeds 95%. Why does this happen? How can such a high number of skilled, smart and sensible people actually get into this situation? Read more
The “let’s get on with it approach, lest someone beat us to launch”. Well, it can hold true; maybe 2% of the time that there are some others who will also be solving the problem you are attempting to also, running after the same unique idea or market. But often there is inexperience, lack of clarity on the problem being solved, and importantly shallow, not thought through execution strategy. At times, the user problem and the solution are not clearly articulated, hence what gets built doesn’t really address the problem. At other times, it is a cookie – cutter approach. The founders get clarity as development happens, and that causes development error’s, cost and time overruns, resulting in losing momentum when changes are made mid-way through development.
Let's take an everyday example of a construction of a building.
This starts with excellence in Project Engineering and Definition. A building is built as perfectly as it is conceptualised, designed and engineered. This is why Architecture plays a critical role. We know that it is cheaper and faster to design, evaluate, and think through design on the drawing board. It is flexible, not disruptive, and a way of evolving to the end objective.
For successful engineering is our belief that “The Devil is in the Detail”, and one must not be stingy with one's effort and time at the design and engineering stage. This leads to perfection in what the end product needs to be, and the determination of time, money, material that it will take to build. It also clarifies the commercial viability of the project and the type and number of end customers that are needed to make the project viable.
Once this is done, a building that is perfectly designed will be properly built, within time and costs. It will make for a viable project.
Choose the platforms correctly, select materials that one wants to use, and then work to using them correctly, and build a solution (just like a building) that comes out as planned, and is perfect! Read less